The Arunachal Pradesh government has from time to time appointed popular Bollywood celebrities as brand ambassadors to promote the beautiful natural beauty of Arunachal Pradesh and its enduring tribal traditions. Not only Arunachal but all the states have their own Brand Ambassador that represents and promotes their tourism. This helps in gaining growth in terms of the number of tourists. For instance, Priyanka Chopra is the brand ambassador of Assam, Amitabh Bachchan is the brand ambassador of Gujrat, and so on.

Bollywood star Sanjay Dutt has agreed to take Arunachal Pradesh to the world after John Abraham and Salman Khan. In 1972, the former name of NEFA was changed to NEFA and renamed as Arunachal Pradesh. 2022 marks the 50th anniversary of the new province’s debut. Arunachal Pradesh Assembly Speaker Pashang Darji Channa has taken up a comprehensive program titled “50 Years of Arunachal Pradesh”. It simply represents the 50 years completion of the name “Arunachal Pradesh”.

The program will be officially announced on Monday in Mechuk, a region in Arunachal Pradesh’s Chi-Yumi district, famous for its stunning natural beauty on the Chinese border. The event will be attended by Arunachal Pradesh Chief Minister Pema Khandu and Assembly Speaker PD Channa along with Bollywood actor Sanjay Dutt . Sanjay Dutt arrives at Mohanbari Airport in Dibrugarh, Assam on a special flight on his way to Mechu. He was warmly received in the Dibrugarh airport.

At Dibrugarh Airport, actor Sanjay Dutt was greeted with a Phulam Gamocha by a resident of Mohanbari. Arunachal Pradesh’s Deputy Commissioner Rana Barkatki and members of the Legislative Assembly were also present. The 50th anniversary of Arunachal Pradesh will begin on January 20 in the city of Zero in Sovanshiri district and will take place on February 20 this year. It is to be noted that in 1982, Zero was declared to be the state of Arunachal Pradesh.